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MASDAR CITY @WFES25
AMAL GOES AI

INTO THE MASDAR CITYVERSE

Masdar City’s commitment to a sustainable future continues to push the boundaries of innovation. For their flagship exhibition at ADSW 2025, we brought to life 13 unique activations that expand on the digital storytelling we perfected at the Visitor Center — each experience tailored to engage, educate, and inspire. From transforming Amal into a fully AI-powered activation, to reimagining holotubes as narrative tools, we fused creativity and technology to deliver a future-facing showcase that stays true to Masdar City’s digital identity — bold, immersive, and unmistakably forward-looking.

THE SPACE TO INFORM AND INSPIRE

 

Dubai Walk Project Launch

The launch of a visionary initiative designed to transform Dubai into a pedestrian-friendly city.

Mohamed Bin Rashid Creative Sport Award 12th Edition

Star-power in global sports should be lit-up in spectacular style. It’s time to celebrate.

Masdar City Visitor Center

How can Masdar City's pioneering role in global sustainability be showcased in a state-of-the-art Visitor Centre?

COP Launch @ADSW

We always focus on smart, sustainable design. At COP28, its importance in sparking meaningful dialogue needed more show than tell.

Masdar WIND Project

Big ideas for sustainable energy are worthy of grand designs, so how do you make a landmark statement?

Masdar @ADSW2026

When legacy meets vision, presence becomes purpose, transforming space into a powerful platform for progress. This pavilion did not just stand, it spoke, inspired, and immersed audiences in a bold vision of what is possible.

Zayed Sustainability Prize GALA DINNER

Thought leaders who shine brightly deserve forward-thinking designs that light the way. 

UAE Space Agency

Sharing exciting explorations in space demand expansive thinking on the ground. So how do you land complex ideas in ways that spark understanding and wonder?

Abu Dhabi Tourism Authority